In order to be successful an entrepreneur has to communicate value. It doesn’t matter what you do (plumbing, delivering pizza). It matters what you solve (anxiety, the munchies). Think of it this way: Who is your perfect customer and what keeps them up at night?
It’s a tough question that probably isn’t even worth the time answering. Because ultimately who you are and what you do is it. The work speaks for itself. People just get it. The trick, then, is communicating who you are and what you do. Find a way to showcase your work and deliver every time. Then communicate that.
I’ve been keeping this daily blog for about two weeks. And every day I’m getting closer to understanding what I do and why people should care. The blog is the work and the work is the blog. The blog is how I communicate value.
I haven’t owned cable TV for 10 years. I don’t even understand TV commercials any more. It’s like they are written in another language. I’ve been totally un-conditioned to comprehend mass media. I’m not the first and I won’t be the last.
I don’t feel like keeping a blog is marketing. I’ll never, ever post a sales letter here. It just wouldn’t feel right. For me, it’s a matter of sitting down every morning and finding something to write about. I’m a writer and this is how I communicate value.
At the end of the day, communicating value is a very personal matter. I like blogs and Twitter. Other people like bright, shiny signs on the side of the road. Both work just fine and how you do it is up to you. The trick is doing it and doing it well. Because if you don’t tell people about your business, then who will?
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